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Bartlomiej Owczarek weblog

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Adsense performance on blogs: 0.02% CTR, eCPM 0.06$?

Found this post accidentally: Blog Tip: Do NOT Put Adsense on Your Blog.

Its point is that Adsense brings so little revenue on a blog, that it is not worth bother to use it.

Quotes numbers which give 0.02% CTR (mine is 0.13%), and 0.06$ eCPM (mine is 0.$19). Hey I’m not so bad – relatively:)

Still it’s clear that ad performance on non-targeted blogs is very low.