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The only time when I can listed new stuff on my ipod

Is when my hands are not free and I cannot skip tracks.

Sad, this inertia.

Simple vs “it just works”

Read some comments of Torres on simplicity, relating also to Don Norman’s “Simplicity Is Highly Overrated”.

Never too much talking about simplicity.

I’m a fan of simple things. But does simplicity sell? Sometimes I wonder. To give example from consulting playground, I like to make excel models which are straightforward and well commented and pyramidal in structure, so they are easy to follow from the top to the details. Typically excel models are anything but easy to follow and it takes less time to build a new model than to understand one made by someone else. Then again, maybe complex models that you cannot understand seem smarter in the end.

Don Norman:

Why is this? Why do we deliberately build things that confuse the people who use them?

Answer: Because the people want the features. Because simplicity is a myth whose time has past, if it ever existed.

Make it simple and people won?t buy. Given a choice, they will take the item that does more. Features win over simplicity, even when people realize that it is accompanied by more complexity. You do it too, I bet. Haven?t you ever compared two products side by side, comparing the features of each, preferring the one that did more? Why shame on you, you are behaving, well, behaving like a normal person.

Why then:

People buy ipods? I bought ipod. I doesn’t even have a radio. Even my nokia phone has a radio.

People do not buy hybride products? They do buy things that do one thing well.

Why Google rules and not the portals?


Simplicity is primarily around the first-run user experience and making sure to optimize the high-volume scenarios. A great example of this is Microsoft Photo Story 3. This tool makes creating videos out of photos a complete no-brainer, even for someone who has never touched a digital camera.

Simplicity is something that everyone wants… but not forever. The simplicity of Photo Story is actually limiting once you want to do something a little more advanced, like running a macro or applying a custom transition. For that you need Windows Movie Maker 2 or Adobe Premiere.

I would argue (and I do quite often) that simplicity in the long run is over-rated for most users, especially for users who actually know what they are doing. (…)

The MSN Search team did loads of research while developing their search service, and what they found is a testament to this. They discovered that search engine loyalty isn’t earned through stellar results for routine queries, but rather through an amazingly unique response to an off the wall query. (…)

Now, “it just works!” is something completely different – and even more important in my opinion. When you plug your digital camera into your Powerbook and your photos are automatically copied into iPhoto, it “just worked”.

It feels strange to me, listen Microsoft people talk about simplicity. And that they did a lot of research into this. Surely they did a lot of research, focus groups and everything on branding. Look at the results. Still, though, for the theory, fine.

Simple on outside, complex in the inside (if you insist), that is, features are there. I’m not Korean and my toster doesn’t need lcd. But I use Google as a calculator and no one I know does it.

How iPod was made

Team effort.

Wired: Straight Dope on the IPod’s Birth