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One conference to present them all [CEE markets]

Gemius is preparing for this year’s Internet CEE conference. It will take place in October.

(picture above of work on a promotional clip for the conference)

I did not participate in the last year’s event personally, so I cannot say anything about networking opportunities during the conference.

But I browsed the materials, and found them really interesting. Presentations from every nearby country, lots of data. I could get an overview of the whole region (from the point of view of web activities) based on this one conference.

Search in CEE: Google is an underdog in some countries

Antyweb quoted the Next web article about search in Russia. What’s interesting in Russian search? It is not dominated by Google:

Most European search markets are dominated by Google and there seem to be no real local competitors. In Russia however, a fierce battle for the search query’s of the consumers is going on. Yakov Sadchikov from Quintura even mailed me that “the Russian search engines are coming.”

Reasons? Commenters point at different character set and language peculiarities (for example different grammatical cases).

Thanks to friends at Gemius I had an opportunity to read some interesting stuff about Internet markets in other CEE countries.. and Russian case is not the only one, even though in most countries Google rules the market.

In Czech Republic, for example, Seznam.cz has approximately 60% share in search. But, Google search is gaining share there.

“Other” search engines have also significant share in Ukraine, Slovenia and Estonia.

In Poland, on the other hand, Google has 90% of the market, grammatical cases notwithstanding.