Virtuous cycle

Bartlomiej Owczarek weblog

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Google Waves goodbye to email (and Microsoft)

Google revealed its stealth Wave project, with the announcement timed, by the way, within minutes after Microsoft Bing’s coming out.

Wave is an attempt to redefine and merge communication media, possibly replacing email, IM and others.

The demo looked really cool. Sadly Wave is not available yet – but I am really eager to check it out when it opens.

Demo lasted more than an hour, the video is available at project’s homepage.

Briefly, Wave aims to replace exchanging messages back and forth, which is the current practice, with single threads, called waves.

Different stuff can be added to waves – messages, but also photos and instant messaging.

In fact they implemented IM in a way that allows to follow each keystroke of the counterpart – like in good old days of Talk sessions on unix systems.

Meanwhile, Microsoft rebranded its search engine to “Bing” and tries to promote it as a “decision engine”, tailoring search results layout depending on the recognized query context (e.g. travel related search) and presenting structured information on its own page, rather than rely on user to go to any of the results.

I like the direction Microsoft is taking, but at this point I would be more excited about Wave’s ability to change my daily routing rather than Bing.

Bing is at most evolutionary step in the right direction, while Wave has more revolutionary feeling to it.

Note: this doesn’t bode well for Microsoft, which is an underdog compared to Google. In this position it should be Microsoft coming up with revolutionary ideas, not Google. Microsoft fails to show real innovation for all the dollars it sinks into search (for years already).

Another note: Wave makes me think of tremendous advantage Google has thanks to it capabilities in mass scale, real time processing. Building a system like this would be a challenge for a small startup.