Virtuous cycle

Bartlomiej Owczarek weblog

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Back from Google Day 2008 [Poland]

I came back from Google Day 2008, organized for the second time in Poland by Google.

The scale of the event was quite impressive, even though there were some organizational deficiencies (like, everything was running late).

Just before event the started, the light-spirited Google’s logos beamed on huge screens accompanied by pompous music, reminding of the strength and confidence of today’s corporation, made peculiar impression on me (like that of seeing a child suddenly grown into a giant but still looking like a child only a very big one).

Anyway setting was nice.

But the content I saw was rather uninspiring. At least from my perspective. Maybe the idea of the event was more community/brand building, than showcasing something truly new.

First there was a video message from Cerf who told us that innovation is important, then Mario Queiroz (Google Labs) presentation from which I remember only that Google will keep on innovating if only for the reason that Internet is growing larger and that there are still some difficult problems in search, like understanding context of the query. And reminder what is the strategic idea of Chrome, for those who missed it.

Then I endured one session structured around screenshots from Google Trends and went back to do some real work today.

Still I think Google didn’t need to satisfy itself with such boilerplate content – certainly there is no lack of opportunities to say something new. Say, display Android phones (instead there were labs of… Google Maps and Youtube). Or provide insight into details of cooperation terms for startup mashups (ok, this is self-interest).

Maybe I missed some good stuff in the other workshop sessions, but judging from the agenda, I do not think so.

The best thing to do was probably networking, but for this purpose I was poorly prepared due to lack of business cards (note to myself: need business cards). But one person turned out so relevant to my current work that meeting her just like that seemed an amazing luck (and a justification for the time spent).