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Report: social lending in Poland

Report from our research on social lending in Poland is now publicly available.

You can download it from Gemius webpage:

English version of the report

Polish version of the report

The research was an idea I had after February Bootstrap meeting devoted to social lending. Initially I thought of writing a simple article, but then decided that it would be cool to have some original primary data. So I asked Gemius (leading Internet research agency in Poland) to participate, and then involved Accenture as well.

Below a couple of comments and slides from the report.

At the moment, three social lending sites operate in Poland (Kokos, Finansowo, Monetto). Compared to other countries in Europe and globally, it’s quite a lot. In some larger and more developed EU countries P2P sites are yet to appear.

After couple of months from the launch of first site, 1/4 of Internet users in Poland declared that they had heard about the social lending concept. Of those, 24% would consider P2P loan, and 8.5% would consider investing in social lending. These numbers can probably be seen as a promising result – among those aware of the concept, social lending beats specialized fast-cash providers and loan cooperatives as acceptable source of a loan.

Gaining popularity is one thing, but high risk of potential borrowers will pose a serious challenge for the social lending sites. According to the survey, group interested in the P2P loans more often had problems with repayment in the past, including 90+ days defaults.

More in the report.


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  1. January 7th, 2009 | 11:00 pm

    […] after bootstrap meeting, roughly at the time when all three were launching, and then I organized a research between Accenture and Gemius to have some insight into how the Polish Internet users like this […]