Search in CEE: Google is an underdog in some countries
Antyweb quoted the Next web article about search in Russia. What’s interesting in Russian search? It is not dominated by Google:
Most European search markets are dominated by Google and there seem to be no real local competitors. In Russia however, a fierce battle for the search query’s of the consumers is going on. Yakov Sadchikov from Quintura even mailed me that “the Russian search engines are coming.”
Reasons? Commenters point at different character set and language peculiarities (for example different grammatical cases).
Thanks to friends at Gemius I had an opportunity to read some interesting stuff about Internet markets in other CEE countries.. and Russian case is not the only one, even though in most countries Google rules the market.
In Czech Republic, for example, Seznam.cz has approximately 60% share in search. But, Google search is gaining share there.
“Other” search engines have also significant share in Ukraine, Slovenia and Estonia.
In Poland, on the other hand, Google has 90% of the market, grammatical cases notwithstanding.
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