Side comment on branding
With names, first impression is not always the right one:
Nintendo has also clearly won the PR war. While everyone initially ridiculed Nintendo for its choice of name, the Wii brand has proven to be a bonanza for the media in terms of generating clever headlines. The puns have continued to flow thick and fast. Coining the term Wiimote for the Wii controller demonstrates what a great choice of name Wii turned out to be.
Wii takes first round from PS3, eleven rounds to go
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