Virtuous cycle

Bartlomiej Owczarek weblog

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Journalism after Google

NYT article by Steve Lohr pictures journalism trying to cope with new search engine driven reality:

This Boring Headline Is Written for Google

Not that it’s only today that the profession is shaped by technology and marketing: headlines were always meant to attract attention, and telegraph invented the pyramid.

But now comes the Google and the rules change again. After the editor and the reader, the spider becomes third stakeholder that needs to be satisfied.