Virtuous cycle

Bartlomiej Owczarek weblog

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Bad Google

What happens when people Google you? Samantha Grice has an interesting article in National Post:

Despite the search engine’s near-miraculous powers of information retrieval, it has a dark side. The Internet’s helpful librarian can become an embarrassing mom who insists on hanging your dorkiest kid photos above the mantle and incessantly gushing about your less-than-stellar achievements.

I hurried to do a Google lookup for myself, but luckily, no embarrassing photos showed up. However, I found one amusing item – an old advert from the time when I was a board member at student consulting association and I had an idea to promote ourselves on international online business boards. It seemed to make sense, since our core competence was to provide assistance to foreign companies interested in the Polish market.

The end result of the whole initiative was a significant number of inquiries, one small project for a Chinese exporter (who in the end didn’t pay the bill), and a ton of spam. I think it can be classified as a less-than-stellar achievement.