Virtuous cycle

Bartlomiej Owczarek weblog

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Origami: story behind the buzz

Dustin Hubbard, Microsoft’s Mobile PC team Group Manager, gives some background for the buzz generated around “Origami” project:

The buzz started when the “leaked” video featuring device was discovered, however, Microsoft claims this was not staged:

Myth #2, we leaked the Origami video to create more hype. I can guarantee you that the discovery of the Origami video created by Digital Kitchen was completely unexpected. No one at Microsoft even knew that video was publicly available until someone posted it after finding it by doing an Internet search.

Anyway, the story makes an interesting case study of the viral marketing.

When the device was finally unveiled at Cebit, it turned out to be a smaller version of Tablet PC:

UMPC Origami

In the meantime, quite interesting “Origami” turned into a dull, but not unexpected given Microsoft’s record in (un)inspiring naming, “UMPC” for “Ultra Mobile PC”.

Not that the product itself is much more exciting than the name – it is reported to have a battery life up to 3 hours and cost around 1000$; why it would be better than the smartphones, PDAs and portable game consoles already on the market is anyone’s guess.